In what exactly is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for two shoe designs.
Bared founder Anna Baird teamed using the sportsman to produce a 1960s-inspired Chelsea boot to the Beatles-meets-Jagger salutation and a pair of Designer Shoes for lovers of sport luxe modernism.
It’s a design move that coincides using the opening of the footwear brand’s newest, inner-city store that may offer a bigger focus to the well-shod men about Melbourne.
“Expanding into the city with a store is an excellent technique for us to help make the merchandise more desirable on the male customer,” says Baird, who launched the manufacturer in 2008 featuring its flagship in Armadale.
The previous Manchester Lane venue has become transformed into an increased ceiling, timber embellished The Big Apple-inspired warehouse delight that’s got unisex on the brain.
It’s loaded with loads of green plant life [it is actually inside a basement in the end] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s totally hooked on old glamour and modern interiors.
The fit out took six months time to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to the jazz past having its brooding cool, but Baird is intending on writing her own soundtrack within the new premises.
From the beaten path
“We started concentrating on Sexy Shoes Women about four yrs ago and it’s an expanding side from the business roll out,” says Baird.
“At first, I didn’t want to do men’s shoes since their shoes overall aren’t as bad for your body’s posture as women’s stilettos are,” says the first kind podiatrist who started designing shoes to create comfort on the dance floor.
“Top quality British constructed shoes that sell for $500 a pair aren’t that comfortable to wear until about one year of wearing them in,” says Baird.
“With that in mind we wanted to be the missing link between that high-end along with the comfort brands like Ecco and Rockport. Concurrently we don’t wish to be a comfort brand seems much better than other comfort brands, we are a fashion brand that’s useful to you,” she says.
“Josh came in to the Armadale shop about 08dexspky years back and bought some shoes,” says Baird.
“He went to Hawthorn FC and told his podiatrist about the shoes he bought. Ended up the podiatrist knew me along with been talking up my shoes for a time,” says Baird.
“Josh is a very generous person and asked if we could carry out some shoes together. He is an excellent guy who brings plenty of soul and identity on the brand. The collaboration is supposed to light-hearted and fun,” she says.
The state opening night party kicks with a guest list that features Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love among others.
“We wish to reveal that we make Designer Shoes with support, they’re made to be great for the body,” she says. “They’re not correctives but we concentrate on being fun, modern and provide you something cool in return.”